Sustainable growth doesn’t start with a campaign. It starts with a system.

PAID MEDIA. AUDIENCE GROWTH. REAL FANS.

Let's grow together

TOPSPIN ARTIST GROWTH SYSTEM™

We help artists, managers, labels, distributors and live entertainment companies turn advertising investment into measurable audience growth, fan relationships and revenue.

Paid media built exclusively for the music business.

CLARITY

Understand where you’re going. Know the numbers that actually matter and add up to your objetives.

ALIGNMENT

Keep the entire team working toward the same priorities and measure progress with tangible digital KPI’s.

GROWTH

Turn every campaign into cumulative value. Create an effective and solid bridge between organic and paid content.

PAID GROWTH FOR THE MUSIC BUSINESS.

Attention is easy to buy. Growth is harder to build.

We design and operate advertising strategies that help artists, releases, catalogs, tours and music companies reach the right audiences, convert attention into measurable action and build long-term growth.

But we don't believe advertising should end with an impression, view or click.

Our approach combines paid media, music industry expertise, creative direction, audience intelligence, fan conversion and first-party data to understand not only how many people we reach—but who responds, what they do next and how we can grow that relationship over time.

We don't just buy media. We build audiences. We find your fans.

Ready to GROW?

Whether you're launching a single, developing an artist, activating a catalog, expanding into a new market or selling a tour, let's find out what paid media can do for your business.

Tell us what you're trying to grow.

LET'S GROW

WHAT WE GROW.

One growth engine. Different business objectives.

Every campaign begins with a clear objective. Whether you're launching a record, developing an artist, activating a catalog, selling tickets or building an audience you can reach again, we use paid media to turn investment into measurable growth.

  • Paid campaigns designed to accelerate music discovery, consumption and artist growth.

    • Release Campaigns

    • Catalog Growth

    • Spotify Growth

    • YouTube Growth

    • Video & Content Amplification

    • Audience Development

    • Follower Growth

    • Market Development

    • Retargeting

    • DSP Campaign Strategy

  • Turn paid attention into identifiable audiences and long-term fan relationships.

    • Direct-to-Fan Acquisition

    • First-Party Data

    • Fan Capture

    • CRM Strategy

    • Email & SMS Growth

    • ManyChat Automations

    • Conversion Funnels

    • Landing Pages

    • Retargeting Audiences

    • Fan Monetization

  • Paid media strategies designed to sell tickets, strengthen markets and grow touring demand.

    • Tour Advertising

    • Ticket Conversion Campaigns

    • Geo-Targeted Media

    • Market Development

    • Presale Campaigns

    • Audience Retargeting

    • Fan Data Capture

    • Lookalike Audiences

    • Market Testing

    • Post-Show Fan Growth

Work With Us

WHERE WE GROW.

META

·

INSTAGRAM

·

WHATSAPP

·

TIKTOK

·

YOUTUBE

·

SPOTIFY

·

DSPs

·

ChatGPT

·

META · INSTAGRAM · WHATSAPP · TIKTOK · YOUTUBE · SPOTIFY · DSPs · ChatGPT ·

The platform is the tool. Growth is the strategy.

TAGS™

Topspin Artist Growth System™

A structured way to connect vision and execution.

TAGS™ is Topspin’s proprietary methodology for organizing growth around one unified strategy.

Our exclusive framework connects business objectives with paid media execution, defining what we're trying to grow, who we need to reach, where the opportunity exists and how success will be measured.

Click2Fans™

Our fan-growth methodology takes advertising beyond impressions and clicks—helping transform audience attention into identifiable, reachable and increasingly valuable fan relationships.

DATA + AI

Campaign intelligence, audience data, automation and AI help us analyze performance, identify opportunities and continuously improve what happens next.

Strategy → Paid Media → Audience → Fans → Data → Growth

Discovery Session
Discovery Session

HOW WE GROW.

Strategy first. Media second. Data always.

We don't begin by launching ads. We begin by understanding what you're trying to grow.

Every engagement starts with your objectives, audience, markets, existing data, current performance and available media investment.

From there, we build a paid growth strategy, launch and manage campaigns, measure audience behavior and continuously optimize based on what the data tells us.

01
Define

What are you trying to grow?

02
Identify

Who matters and where can we find them?

05
Learn

Measure behavior, identify opportunities and improve the next campaign.

03
Activate

Deploy paid media across the right platforms, markets and audiences.

06
Scale

Invest more intelligently in what works.

04
Convert

Turn attention into streams, followers, fan data, ticket buyers and customers.

Every dollar should teach us something about your audience.

LET'S BUILD TOGETHER
LET'S BUILD TOGETHER

BUILT FOR THE MUSIC BUSINESS.

  • JESSI URIBE

    BOHEMIOS MUSIC LLC

  • REVELATOR

    DISTRIBUTION OS

  • OMAR CHAPARRO

    ALZADA RECORDS I ELO PRODUCCIONES

  • AFINARTE

    RECORD LABEL

  • BALTAZAR LORA

    BALTAZAR LLC / ONE RPM

  • OPENSTAGE

    DIRECT TO FANS

  • TITO NIEVES

    TITO NIEVES CREATION INC.

  • WARNER MUSIC LATINA

    RECORD LABEL

  • PEPE AGUILAR

    MACHÍN RECORDS

  • KRON ENTERTAINMENT

    MANAGEMENT

  • GUAYNAA

    GUAYNAA RECORDS LLC

  • ADA

    DISTRIBUTION

CONTACT

“The future of music growth isn't about reaching everybody. It's about finding the people who care, understanding what moves them and building a relationship that becomes more valuable over time.”

José “Gonzo” Otero
Founder & President

After more than two decades working across radio, labels, artist development, distribution, digital strategy and audience growth, José founded Topspin around a simple belief:

Great music still needs a system to find its audience.

MEET THE FOUNDER