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ARTISTS AND LABEL SERVICES

EMPOWERING INDEPENDENCE WORLDWIDE

“The future of music is digitally yours”

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Empowering

the most

ambitious

Artists,

Managers

and Labels.

The next generation of artists and entrepreneurs are already paving a path forward, shaping culture and building empires – on their own terms.


Every artist has different needs and goals. That's why we prioritize customization in our approach, tailoring our services to meet the unique requirements of each client, be it a record label, management team, or independent artist.


We are responsive, agile, and able to adapt quickly. We favor quality over quantity, long-term over short-term and performance over profitability. We have always given priority to the growth of our personal equity.


We believe in nurturing talent and providing a platform for artists to share their unique voices with the world.


We will empower independent artists with ownership, freedom, and control. No strings attached.


“You will see people in the audience that you don’t recognize singing and dancing to your songs. Right there, you will realize that “it’s happenin. Let’s do it together”.

About our President and Founder

José “Gonzo” Otero

José is a highly dynamic and passionate music industry executive with a wealth of experience spanning over two decades. His extensive and diverse background encompasses Artists development and Label Services, Senior A&R Management, Multi-platform Music Programming and Content Creation, Digital Marketing, Audience Growth Strategist, and Market Research. Throughout his career, José has cultivated his knowledge and expertise through a series of leadership roles invaried markets such as Chicago, Miami, and Los Angeles. José's multifaceted and culturally inclusive approach has been a cornerstone of his success, enabling him to develop and implement highly effective strategies for media outlets, artists, and management teams.

Past Companies Worked For:

CORE OFFER AND FOCUS

AREAS.

A) Artists and Label Services


B) Digital Distribution


C) Individual Courses and Group Workshops


D) Artists Identity and Digital Branding


C) 360º Single/EP/Album Release Programs


D) Digital Advertising

Strategize, Execute, Amplify.

EXPERTISE,

SERVICES AND

TOOLS

FOR EVERY

CHALLENGE

Label Management

  • Marketing rollout plans and promotional support


  • Release timelines and production schedules

  • Decision making and strategic planning


  • Creative and Administrative A&R Service


  • Artist Development Program (IndieLab)


  • DSP’s and Radio FM promotion


  • Creative and Professional Referral Network


  • Contracts and Deals negotiation advisory


Digital Marketing

  • Social Media Community Management


  • Campaigns’ Strategic Planning


  • Direct-to-fans activations


  • Multi-Platform Content Marketing


  • Channels Optimization


  • Influencer Marketing


  • Artists Websites and E-Commerce


Creative Services

  • Branding and Visual Identity


  • EPK's and Press Kits


  • Artist Brand books and Style Guides


  • Music Production, Mixing and Mastering


  • Dolby Atmos Advanced Mixing


  • VFX and Graphic Design


  • Short form video strategy and production


  • Music Video Commissioning

Distribution

  • Global Audio and Video Distribution (200+ DSP’s)


  • UGC Management and Rights Management

  • Royalty Accounting and Splits à la carte


  • Digital Performance and Neighbouring rights


  • Publishing Administration


  • Advanced streaming analytics and sales reports


  • Music smart-links and Link in Bio’s


  • Ringtones’ Distribution


Digital Advertising

  • Business Suites Optimization


  • Ad Campaigns’ Design and Implementation


  • Creative and Ads A/B Testing


  • Topspin Streaming Growth Machine


  • Budgeting and Media Buy Planning


  • META, YouTube, TikTok and Spotify


  • Touring, Merch and Special Events


  • Interactive Reporting (Dashboards)


Business Intelligence



  • Audience Development and Management


  • Data Storytelling infographics


  • Prediction Modeling and Music Research

  • Radio FM Advanced Airplay Audit Reports


  • Traditional Media Campaigns Digital Monitoring


  • Social Media Listening and Artist Audience Analysis


  • Playlisting quantitative and qualitative reports

DISTRIBUTION + TECHNOLOGY + GROWTH

Global exposure with zero artificial ingredients

200+ DIGITAL PLATFORMS

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OUR ARTISTS AND LABELS COUNT ON US!

At any stage of development and monetization, you retain ownership of your music and creative control. Our artists and labels benefit from the expertise of a digital specialist and the know-how of a top-tier record label, all while preserving the increased freedom and income that come with a distribution deal. We only collaborate with a select group of artists because the commitment of our team is crucial, because we want to take pride in our catalog. Ready to take your music to the next level? Apply today!

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HOME

THE

INDIE LAB

WORKSHOP

DIGITAL POWERHOUSE FOR INDIE ARTISTS

The INDIE LAB is a digital program for artists’ growth and development where we teach you the strategies and tools necessary to grow your fanbase from day one, advance and monetize your career.


We pay close attention to (and make every attempt to craft) the perfect first impression with a comprehensive approach to the fans' journey throughout all stages of interaction with the artist by adapting growth marketing techniques to the music industry. We call it the INDIE LAB system.


Through custom-made marketing and digital advertising strategies, creative direction, and analytical intelligence, you will achieve organic growth and a progressive movement from one level to another.

1

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Introduction

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5

Ascension

2

Idea

Education

4

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Verification

3

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Conversion

From 1 to 5, what level are you on?

Fans exist in different levels of awareness and interest for the artist and its repertoire; with this methodology, we guide them through each stage and take your career (literally) to the next level.

THE

SYSTEM

STAGES

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Number 1 Photo Frame
Awareness Icon

Introduction

It is a unique opportunity to leave a lasting impression; entertainment becomes more rewarding when the fan discovers it, connects with it, and piques its curiosity. That's why campaigns should provide organic content that reflects the artist's visual, artistic, and musical identity, offering authentic value without expecting anything in return.

Idea

Education

When the audience 'discovers' an artist, they learn more about their music, their world of experiences, and the things they have in common. The fans will better understand how, when, and where to consume their content. They already had initial contact with the introduction content at this stage.

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Conversion

Once we've captured the initial interest and gained the fans' attention, we know they are willing to invest time and effort in the artist due to the creative value and relevance of the content. At this point, we can initiate conversion through traffic campaigns to digital platforms and promotional activations.

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Verification

Traditional marketing, such as radio, public relations, blogs, and television, validate and complement the social and digital influence of the artist. The artist's fan base will have grown significantly, and they will talk about their "discovery" everywhere. They invest time, effort, and even money.

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Ascension

The fan has reached the top of the pyramid, and the artist should cherish this unique relationship by offering exclusive content, VIP experiences, memberships, merchandise, NFTs, tickets, and limited editions. The ties and engagement become monetization opportunities.

HOLA@TOPSPINMUSIC.IO

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