Meet the Founder

José “Gonzo” Otero

I have always believed that success in music is built at the intersection of creativity, technology and business.

For more than 25 years, I've had the privilege of working across nearly every corner of the music industry—from artist development, A&R and radio programming to label services, music distribution, audience growth, business intelligence and technology. Those experiences have given me a unique perspective on how the industry is evolving and what it takes to build sustainable music businesses in today's digital landscape.

As Founder and CEO of Topspin Music, my mission is to help artists, labels, distributors, media companies and music technology platforms navigate that transformation. Through executive advisory, operational excellence, business development and digital growth, I partner with visionary leaders to build organizations that are designed not only to compete today, but to thrive tomorrow.

In parallel, I serve as LATAM Head of Business Development at Revelator, where I work with some of the most innovative companies in the global music industry, helping them implement technology, expand into new markets and modernize the way they manage rights, royalties, distribution and data.

Throughout my career, I've served as a senior executive, radio personality, strategist and advisor, collaborating with independent artists, record labels, technology companies and entertainment organizations across the United States and Latin America. Those experiences continue to shape the way I approach every partnership—with curiosity, practical thinking and a relentless focus on execution.

Today, my work extends beyond consulting. Through Topspin Music, Click2Fans and Artista Indie, I'm building an ecosystem designed to help the next generation of music businesses grow smarter, operate more efficiently and develop stronger, more meaningful relationships with their audiences.

I believe the future of the music industry belongs to those willing to challenge conventional thinking, embrace innovation and build lasting businesses—not just successful releases.

My Philosophy

The next generation of music businesses won't be built by following the traditional playbook. They'll be built by leaders willing to combine creativity, technology, data and entrepreneurship to create lasting value—for artists, audiences and the industry as a whole.

A Few Highlights

  • 25+ years of executive leadership in the global music industry

  • Founder & CEO, Topspin Music

  • LATAM Head of Business Development, Revelator

  • Former SVP of A&R, VP of Programming & National Brand Manager

  • Former prime-time radio personality in major U.S. markets

  • Executive advisor to artists, labels, distributors and music technology companies across the Americas

  • Speaker, mentor and advocate for innovation in the independent music sector